Did you know the smallest investment in Facebook ads can dramatically increase your profit?
Want to Increase brand awareness, engagement and conversions? Facebook advertising – which also includes advertising on Instagram – can no longer be missing from your marketing strategy. But what makes advertising on this channel so interesting?
With more than 2.9 billion users logging into Facebook every day, you can be sure that thousands of your potential customers are on Facebook on any given day. Nowadays Facebook plays a very important role for your business.
Facebook provides you the platform from which you can precisely select a target to whom you want to provide your product or services.
With billions of users worldwide connected to your business on Facebook, advertisement here is a great opportunity to get more eyes on your business. Facebook advertising is like sure fire to get more business in front of potential customers. No matter what kind of business you are running, there are benefits of Facebook ads that can meet your unique needs .
Today, we will be breaking down some of the biggest benefits of Facebook ads for your business.
- The most targeting form of advertising
- Facebook advertising increase brand awareness
- Facebook provide remarketing tools
- Ads forecasting and performance estimates
- Different ads type for your business
- Facebook ads provide you instant results
- Facebook help to improve your SEO
1. Benefits of Facebook ads as targeting
Despite this enormous reach, your ads will only really deliver if they reach the right target group. Facebook provides you a platform where you can specifically choose the audience whom you want to target. Facebook has very minute details that are important for your business, and provide you data that help you to choose what is good for your business. You can create ads for your audience by making different segments, and you can also run campaigns for that. Another important use of Facebook ads is that you cannot only target your present audience but also who interacted with your business in the past. It allows you to custom audiences, you can spend budget according to your need. It provides you with the best insight audience tool than any other platform provides you. Facebook advertising is one of the most admired platforms for online advertising. You can target people by interest ,age ,location, and much more. It helps to engage your audience because 80% of all internet users use Facebook.
2. Facebook ads increase brand awareness
Facebook ads are a great way to make people aware about what you are offering. The more people are familiar with your brand, the more it increases the chances that they will purchase your product when it’s time to make a decision. Brand awareness ads help you find your audience who shows interest in your business and help them to recall. You can create a healthy relationship with your audience by interacting with them.
Facebook has the largest user active data than any other platform. You can expand your business and make people aware about your brand and increase your business growth .
3. Facebook provide remarketing tools
Did you know that an online user needs more than 5 touches to make a decision of purchase. That means, they need to be followed up and shown the ads again to deliver your brand message.
As per the heading you get the idea that in remarketing ads we target the audience who showed interest in our business previously.
Suppose a person sees your product or services on Facebook. Firstly, he looks at your products and moves ahead without making any decisions to buy. Remarketing ads help to retarget that person and recall your product so he can change his mind and purchase your product .
Facebook remarketing tool is one of the most important or effective ways to connect with people to increase profit, increase conversion, and get better ROAS.
4. Ads forecasting and performance estimates
There is another big benefit of Facebook advertising, as they can make estimates about how many people can be reached and how much results can be acquired. These predictions show daily estimates and results and help in lead generation, page engagement, post engagement and help you to forecast how much you can further invest in Ads. They provide you with a good database through which you can evaluate your performance. If you are unaware or novice in this, then a Facebook marketing agency can help you to get the results.
5. Different ads type for your business
Storification is the key for a business to convert into a brand. Another important benefit of Facebook ads is that it offers you a vast range of ads. Because you have different options so that you can interact and engage your audience in different ways.
Multiple type of ads for your business –
- Image ads
The image ads are simple. Just show your product and services with a creative caption and you are done.
- Polls ads
Want to see how your audience reacts towards your business? Facebook polls ads are an interactive way for your audience. You can get the feedback from your customer about your business and know their choices.
- Slideshow ads
Facebook slideshow ads allow you to use pictures and sound so that you can make simple and easy ads using creative ideas.
- Leads & conversion ads
The goal of running ads will always be leads and sales. Leads ads on Facebook help the potential customer to connect by submitting their information to you, fix appointments or ask for more information about business. On the other hand, conversion ads helps to increase sales from your online store.
6. Facebook ads provide you instant results
Facebook ads are good for both long term and short term businesses who want to grow once. You set your ads campaign and start doing. Facebook gives you benefits to start receiving sales within some days of getting started.
7. Facebook help to improve your SEO
Facebook advertising helps you to boost your seo by doing activities on social platforms, as it generates website traffic. It not only helps you to make your seo activity active but also effective. It not only benefits you in one way, it helps you to reach the maximum audience. If you are investing in ads it means more traffic, then you are indirectly increasing your SEO performance. Because your end goal is to connect with people and make a strong bond, Facebook Ads helps you do so.
A lot at just one place. These are the benefits of Facebook ads that shouldn’t be missed out. Whether you are new or someone who has already stepped into the world of Facebook ads, you can now have a great set of benefits that help your business to achieve the success it deserves. If you need any help or guidance, our Facebook Ads specialists are here to help you. Feel free to contact us. We are always there for you.